Heads up!

I recently had a discussion with a friend about polishing her Linkedin profile. But before we even got started, she said "Please don't make me add a photo!" T. claims that she never takes a good photo, and that it is useless to try. T is a development executive at a famous college, and has no problem asking people for large sums of money. But she cringes at the thought of having a head shot taken.


Bottom line - you need professional head shots. You are the face of your small business. Your customers and communities want to know who you are, and the way they do that is through your social media and your web site. It's important that you put your best face forward, so to speak. If I'm about to embark on a business relationship with someone, whether as a customer, business partner, or otherwise, I want to start to get to know them. (Plus, having a good headshot makes it easier for people to find you if you decide to meet in a restaurant or other public place.)

And while it's tempting to use the photos from your nephew's wedding, where you are dressed up with nice hair and make up, resist. You want a professional photo that is up-to-date and created expressly for the purpose of representing you and your business.

Having professional head shots done does not have to be painful. Here are some tips for getting the best possible results:

  • Hire a professional photographer. Do not use photos taken by your friend on their iPhone.
  • Women may want to hire a makeup artist or stylist to help you prep for your photos. These professionals know how to make you look your best.
  • Bring a couple of outfits to the photo shoot, so the photographer has a couple of mood/style options. Choose simple clothing in colors that suit your coloring.

You spend a lot of time and money on your logo, web site, and other online collateral. Doesn't it make sense to invest the same resources in the heart and soul of your business?